The Best Time to Post on Instagram to Up Your Engagement
By Envision Design House
Because timing is everything!
Weekdays Versus Weekends
Generally, weekdays tend to have higher engagement rates compared to weekends. Catch people when they are in business mode during the weeks. You usually will attract more clients that way.
Lunchtime & Evenings
Lunchtime and evenings: Posting during lunchtime (around 11:00 AM to 1:00 PM) and evenings (around 7:00 PM to 9:00 PM) tends to be effective because many people check their social media during breaks or after work. Keep your own habits in mind and reflect on them. I know for myself, I check my socials on my lunch break, and you probably do too!
Time Zones
If you have an international audience, consider their time zones as well. Avoid early mornings and late nights in the areas you're targeting.